LPM WORKSHOP : Peer-to-peer strategies for 3d Architectural Video Mapping
hosted by Roberto Fazio and PDY + special guests Joanie Lemercier (AntiVJ) and Eduard Llorens ( Telenoika )
date : 19-20-21-22 maggio 2011 Location : Roma

What’s 3D Architectural Video Mapping? It is a video-projection experimental technique that allows to delineate the architecture of a building or an object. The architectural structure will be underlined trough the projection of 3D video contents.

During the peer-to-peer strategies for 3D Architectural Video Mapping workshop, peer-to-peer methodologies will be tested for the first time in a 3D Architectural Video Mapping context.
The participants will learn how to realize a Video Mapping project. They’ll do that using experimental methodologies of collective work. The work be set in non-hierarchical groups where everyone is equally responsible for each aspect of the project. Individual and collective work phases will alternate in order to achieve a final result that could equally satisfy each member of the group as a totally peer-to-peer collaboration.

The participants will be able to show their final outputs, projecting them on the Aquila cinema facade. The workshop is held by Parcodiyellowstone and Roberto Fazio 3d visual designer + special guests for one day Joanie Lemercie (AntiVJ) and Eduard Llorens ( Telenoika)

19th of May – Introductions
  • What’s 3d architectural mapping and peer-to-peer work methodologies
  • Creation of 3 groups, each of them composed of  8 people.
  • Introduction to Maxon Cinema 4d software and open source programming languages such as Phyton, Processing and OpenFrameworks
  • Estimation of feasibility of the 3D Architectural Mapping :
  • Architectural structure analysis, space and obstacles estimation.
  • Introduction to the feasibility issues – The participants will achieve an initial knowledge about the topic, and they will be then able to independently estimate the project feasibility during the rest of the workshop.
  • Participants will receive all the digital material: pictures, plans, 3d models, textures
  • Presentation of the creative brief. Participants will know what kind of project they’ll be asked to produce: duration / Technical specifications / Available Tools / Given tools. In this phase the participants will receive some design and technical guidelines in order to be able to achieve a practical result at the end of the workshop. These guidelines will also help the participants producing three projects, one for each group, that are visually coherent.
20th of May – Sketching the Idea
  • Concept
  • Research
  • Visual Language (tone, feeling, visual style)
  • Storyboard

Participants will face the 4 steps from the Concept to the Storyboard using peer-to-peer methodologies.
They’ll be asked to face only one step at the time in order to progressively reach the final solution.
The day will be structured alternating phases of individual work and collective meeting within each group. Every participant will be asked to do every step individually and the to discuss and present his /her solution to the group – in particolare ai singoli partecipanti sarà chiesto di affrontare individualmente ogni fase. During the discussion the group will decide the common point to move on during the next phase.

21th of May – Design
  • Project layout and 3d virtual scene preparation
  • Polygonal modelling and creation of the 3d model of the building
  • Image Plan preparation e modelling Texture
  • Texturing (UV Mapping)
  • Elements’ animation and Dynamics (How to apply physical forces to the scene)
  • Lighting and photorealistic rendering

The 3rd day will be structured alternating individual work phases with collective decisions.
Individual work will be replaced with Pair Design – participants will be divided in pairs and each pair will work using only one machine. This method is freely inspired by “pair programming” – a technique used in Agile Development. The two workmates will exchange their role every 20/30 minutes: while one is typing the other is watching.

22th of May – Production
  • Final Rendering (short introduction about Net Render )
  • Audio sync
  • Video Editing (short introduction about After Effects )
  • Technical setup e beamer pointing
  • Final projection on the building’s facade.